Case study · Customer support + lead generation
Pulse Real
pulsereal.com

AI analyst that walks investors through 2.5M+ properties across 15,000+ cities — and converts them into trial signups.

Pulse Real publishes deep short-term and long-term rental analytics across all 50 US states. Each visitor arrives with a different city, ZIP, or strategy in mind, so a static landing page can't keep up. FloGPT turned the site into a conversational analyst that answers market questions on the fly, surfaces the right dashboard, and onboards qualified investors into the 3-day trial without a human in the loop.

Industry:Real estate · Investment analytics SaaS
At a glance
Properties answered on
2.5M+
Live STR + long-term data in every reply.
Cities queryable in chat
15,420
From major metros to rural ZIPs.
Funnel routed in-chat
3-day trial
Qualified investors land in the trial flow.
The challenge

Where the team was stuck

Pulse Real's audience ranges from first-time STR investors to multi-property operators, and the questions cycle constantly — "what's the cap rate in Tampa?", "how is Hawaii doing this quarter?", "is Nebraska a good long-term play?". Routing every one of those through a human SDR doesn't scale. The team needed a self-serve answer layer that could speak in concrete numbers and gently nudge serious investors toward the trial.

The solution

What we shipped together

FloGPT's chat widget sits across pulsereal.com, with the Knowledge Base grounded in the live market intelligence pages and FAQ. A Workflow Builder flow handles intent gating — investor segment, target market type (STR / long-term / homeowner), and ZIP focus — before serving up the matching dashboard link and a trial CTA. Outbound Triggers nudge trial signups that go cold on day 2 with a personalised re-engagement message.

Highlights

What changed after launch

Answers ground specific cap-rate, ADR, and occupancy questions instead of redirecting to docs.

Walks investors through the right dashboard view for their strategy.

Auto-attaches disclaimers on investment-advice questions to stay compliant.

Trial-signup recovery triggered without writing a single cron.

“Our visitors want a number, not a brochure. FloGPT answers like an analyst and hands the warm ones straight to the trial.”
— Pulse Real · Growth
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